Just to sum up what everyone has worked out about the advert since it seems that it did make some sense if you’re more knowledgeable about markets, children’s books and life than me.
Calmgrove – the bear is Paddington who was from darkest Peru and could talk. I suspect this is an invoke sweet things trick to mask their devilish intent.
Jasper Hoogendam – Winnie the Pooh was originally from Winniepeg, hence the name. Not in the ad, but still interesting.
Colin McQueen – in rugby the Lions have a coach from New Zealand (kiwi) and the cheeky chicken refers to ‘having a cheeky Nandos’. I have no idea what either has to do with banks.
Shaily Agrawal/ – pointed out that bear is a market term for someone who takes risks. I don’t really want my bank to take risks, because that’s what caused the economic crash last time. Maybe that’s the subliminal bit, they rename recklessness as ‘open mindedness’ and then throw in the bear.
I, after a foolishly long time, worked out that being shut on bank holidays is what banks do.
So to translate
Keep an open mind because being open minded has opened doors to Paddington Bear, who’s secretly a risk-taking banker; rugby coaches from New Zealand; and a cheeky Nandos. Now is not the time to batten down the hatches, it’s time to stay open, except when we’re shut. Because we are not an island, well we are, all the surrounding water makes that clear, but people can still visit, which is nice. And the world is big, and it has bears and lions, unlike the UK which only just got bears and has no lions to speak of.